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Why Your Blog Should be Your Top Social Media Tool
We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers. And that sounds an awful lot like social media in a definition that I saved and...
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How Constant Contact Walks the Content Marketing Walk
Action-oriented Website Transforms Visitors into Buyers. We've long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective...
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Forbes Magazine Expert Columnist Features Content Marketing
Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real Lisa wanted to know how you can be sure that your content marketing strategy is authentic. I believe...
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Content marketing: the Anatomy of Great Content
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web See on www.steveseager.com The post Content marketing: the Anatomy of...
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Should you outsource your content writing or do it in-house?
“When does it make sense to outsource your content writing work? Outsourcing can be cost-effective but that it depends on your individual business needs. The answer varies from where you look at it....
View Article5 Ideas for New Business Blog Topics for a New Year
Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the...
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How a Gardening Company Newsjacked a Blizzard
Making Your Customers Grow In Spite of the Snow Very few customers of Meadows Farms are giving a moments thought to spring planting as the Washington DC area faces a huge snowstorm. so rather than...
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Top Content Strategy Takeaways from Confab 2013 London—Day One
[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London...
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How Barack Obama Became Content Marketer-In-Chief of the USA
Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. [caption id="attachment_3428" align="alignnone"...
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Write a Book. Change the World.
[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley's Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the...
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